world’s worst ad

I play solitaire a lot on my tablet, and there’s a banner add that has been popping up on it lately which is, I think, the worst ad I’ve ever seen.

It flashes between a white bar with black text and a black bar with white text. And I do mean flashes — very nearly at the level of “isn’t there something about this kind of stimulus causing epileptic seizures?” It is phenomenally distracting. Good ad, right? Nope — because it is so. bloody. annoying. that I might light my hair on fire before voluntarily tapping it. (Nor is it in a location where I’m likely to tap it by accident.) And if you’re thinking that even annoyance-publicity is still publicity, and they’re at least getting their product into my head . . .

. . . the text of the banner is “(1) Free Game.”

That’s it. No brand name. No hint of what type of game it is. No image I might recognize if I see it again later in a less annoying context. Just a seizure-inducing, content-less banner which is so obnoxious, it’s giving me a strong inclination to stop playing solitaire entirely, so I’ll never have to see it again. Which is about as profound of an advertising failure as I can imagine.

What were they thinking?

2 Responses to “world’s worst ad”

  1. Susan

    We should have a contest.

    I work on an office, and there is a robocall that makes the rounds where the first thing you hear is the sound of a fog horn. What is the second sound? I have no idea; I hang up as soon as I hear it. I wonder at just what sort of person stays on the line …

    • swantower

      No kidding! The notion that somebody got paid to design those things is boggling to me.

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