I play solitaire a lot on my tablet, and there’s a banner add that has been popping up on it lately which is, I think, the worst ad I’ve ever seen.

It flashes between a white bar with black text and a black bar with white text. And I do mean flashes — very nearly at the level of “isn’t there something about this kind of stimulus causing epileptic seizures?” It is phenomenally distracting. Good ad, right? Nope — because it is so. bloody. annoying. that I might light my hair on fire before voluntarily tapping it. (Nor is it in a location where I’m likely to tap it by accident.) And if you’re thinking that even annoyance-publicity is still publicity, and they’re at least getting their product into my head . . .

. . . the text of the banner is “(1) Free Game.”

That’s it. No brand name. No hint of what type of game it is. No image I might recognize if I see it again later in a less annoying context. Just a seizure-inducing, content-less banner which is so obnoxious, it’s giving me a strong inclination to stop playing solitaire entirely, so I’ll never have to see it again. Which is about as profound of an advertising failure as I can imagine.

What were they thinking?